Posts Tagged ‘amp’

AT&T Requests Transition from Analog to Broadband (NewsFactor)

AT&T is joining Verizon Wireless in an effort to even out the costs of wireless and landline services. AT&T has requested that the Federal Communications Commission approve replacing legacy circuit-switched or public-switched telephone networks (PSTN) with broadband and IP-based connections.


AT&T’s request comes after the FCC issued a public notice on Dec. 1 asking for input on what it would take to move from the legacy system to Internet protocols.


“In identifying the appropriate areas of inquiry, we seek to understand which policies and regulatory structures may facilitate, and which may hinder, the efficient migration to an all-IP world,” the FCC wrote. “In addition, we seek to identify and understand what aspects of traditional policy frameworks are important to consider, address and possibly modify in an effort to protect the public interest in an all-IP world.”


At the Core


At the core of AT&T’s argument to replace the worldwide telephone network that carries analog data is that the company is losing landline subscribers each day as more people rely solely on wireless devices. Already 99 percent of Americans have wireless coverage, while 700,000 landline subscriptions are ending each month, according to AT&T.


Between 1999 and 2007 the number of broadband connections rose from less than three million to more than 121 million, according to a report by the FCC. Today, those services are available to nearly 90 percent of American households, and 66 percent of those households subscribe to broadband service. 


While the majority of households are making the switch, others will not be prepared to make the change. 


“More and more folks are relying on their cell phones or some kind of VoIP service at home, but it’s going to be hard to convince an older generation to give up that familiar dial tone that often works even when nothing else does and the security of traditional 911 services,” said Michael Gartenberg, a vice president at Interpret. “While we may see requests like this as some providers would like to put those businesses into more lucrative things, it’s not likely to happen soon.”


Canceled Service Equals More Cost


Consumers who cancel their landline and rely solely on wireless devices are saving money, but are also pushing the cost of service to others much higher.


“With an outdated product, falling revenues, and rising costs, the POTS [plain old telephone service] business is unsustainable for the long run,” AT&T wrote in its letter to the FCC. 


As a result, AT&T is asking the FCC to come up with a deadline for operators to transition from the legacy network to broadband.


Removing Disincentives


The FCC already has been tasked by Congress to create a national broadband plan that will make broadband available to 100 percent of the nation. 


Meeting the goal of universal broadband access has been achieved by private investment from network operators, who have already brought broadband access to 90 percent of Americans, AT&T argued.


In order to bring broadband to the remaining percentage of Americans, AT&T argues that the FCC must remove disincentives to private investment and encourage operators to extend access to underserved areas. 


Some observers say this isn’t an altruistic effort on AT&T’s part to bring people connectivity. Instead, they say, it’s the company’s way of lining its pockets with revenue by revamping the Universal Service Fund to which all telecommunications providers contribute.

AT&T Scrambles To Upgrade as Data Strains Network (NewsFactor)

In an address at a USB conference in New York Wednesday, AT&T executive Ralph de la Vega told investors that the performance of the wireless provider’s 3G network is being strained by the heavy data demands of a relatively small number of smartphone users. Just three percent of all AT&T network users are consuming 40 percent of the carrier’s capacity, he said.


AT&T’s mobility strategy put advanced wireless data service at the center of the customer experience, de la Vega noted. “As a result, twice as many smartphone customers have chosen AT&T versus any of our competitors,” AT&T’s head of consumer services said. “The U.S. now leads the world in smartphones, and AT&T leads the U.S.”


On the downside, the carrier’s 3G capacity is being strained by the heavy demand from iPhone data users, which comes as no surprise to Gartner Research Director Akshay Sharma. But the problem is “not unique to AT&T; it’s a coverage and capacity issue” facing all the major carriers, Sharma said.



The Need for Network Upgrades


Given the continuing popularly of mobile data devices, wireless networks around the world will need to be re-engineered with always-on and higher data capabilities, Sharma observed. “This means more base stations, perhaps via femtocells in the building, fatter backhaul pipes, and better service-provider routers in the core networks,” Sharma explained.


AT&T has held exclusive U.S. rights to Apple’s highly successful iPhone since the trailblazing device launched in 2007 and handled a record number of iPhone activations in the third quarter. However, the constraints involved in handling so many data devices have become obvious.


De la Vega said AT&T is targeting network upgrades in two markets where “performance is at a level below our standards: Manhattan and San Francisco — especially in the financial center.” In San Francisco, AT&T “has some micro-cells that need to be replaced.”


Overall, de la Vega sought to assure investors that AT&T has a high sense of urgency about upgrading the network and is on the right track.


“Were are adding 2,000 cell sites this year, we’re adding 100,000 circuits to strengthen the backbone, [and] we’re doubling the number of fiber-served cell sites this year,” de la Vega said. “We’re beefing up our backbone with Internet connectivity, and there’s much more to come.”



Data-Usage Fees


Other improvements will come via AT&T’s forthcoming deployment of advanced high-speed packet access (HSPA) 7.2 technology, which will ramp up the 3G network’s speed. “We will have this technology up and running in six markets by the end of this month, and we plan to re-launch in 25 of our top 30 markets by the end of the second quarter next year,” he said.


De la Vega added that AT&T is “going to focus on making sure that we give incentives to that small percentage to either reduce or modify their usage so they don’t crowd out the other customers in those same cell sites.” He also thinks AT&T needs to do more to educate subscribers about what constitutes high data traffic.


It’s not e-mail that constrains the network, de la Vega noted, but rather “things like video or audio” that keep playing around the clock.


Sharma thinks usage fees may be an effective way to “throttle the data consumption of superusers.” Instead of charging data users by the megabyte, however, Sharma thinks a pay-for-value model would be better the better way to go.


“In other words, a streaming video of a game may be more valuable to watch, and charge more for, than for a simple cartoon,” Sharma said.

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